A brand is a name or symbol that differentiates a product or service of a seller from that of other sellers. In the old days, painting cows or putting symbols or colors on products was termed as branding. Recently, it’s become a lot more than that.
Every company or brand needs branding services as it is a crucial thing to do to distinguish a seller’s products from that of its competitors.
How does a branding agency work?
Even though each branding agency may have their unique style of executing tasks, most branding agencies will try and follow a few steps to get the best output for your company. Some of these steps are:
1) Understanding of Scope:
When the branding agency is hired, the first and most important task is to be aligned on the scope of work. When a good outline is provided by the business leader, the branding agency will understand the scope of work, ask questions and finalise a way forward. This is the first step to a successful agency & client relationship
2) Provide a Proposal:
Once the scope is finalized a branding agency will brainstorm with their team, on ideas for your brand and come up with a proposal that will include the ideas, tactics, forms of execution along with a price quote. This is an important document as it can either impress or disappoint the client.
3) Agree on Execution Timelines:
Once the proposal is accepted by the client, an agency and the client must agree on execution timelines. This is an important step to set deadlines and expectations.
4) Develop Branding Materials:
Once all the paperwork is finalized, the branding agency will work with their internal teams and the client to develop the visuals, messaging and platforms of execution. This is usually a long process and requires multiple back and forth between the client team and agency.
Benefits of hiring a branding agency
Often organizations debate on whether they should hire a branding agency or work internally to develop a brand. Its usually beneficial to hire a professional branding agency because:
1) Experience & knowledge:
A branding agency that has worked with various different customers, will have better a good experience working with a variety of brands and services. This will provide the company with more ideas on brand building compared to their inhouse teams. The agency will also have a better knowledge of the latest trends and target customers, that will help in maximum visibility for the brand.
2) Professional execution:
Since a branding agency works with various businesses, they would have a competent and professional team that would build your brand in a specialized manner, without wasting money and time.
3) Defined timelines:
Usually when businesses build brands with inhouse teams, they struggle with meeting deadlines and timely execution. A branding agency on the other hand is bound by agreed timelines ensuring maximum output in the most efficient manner.
Best practices for a branding agency
Companies hire branding agencies that follow some good practices. These best practices set the bar high for success.
1) Transparency & honesty:
A good branding agency will be transparent with their client, report on progress and communicate regularly to keep the team posted. Consistent communication along with honest and clear reporting is the best way to engage in a successful branding relationship with the clients.
2) Knowledge & database:
To be amongst the top branding agency, the agency has to keep up with the latest trends, market insights and comprehensive database. Keeping the knowledge and database upto date is important to create fresh ideas for the clients that will be impactful and visible.
3) Ethics & morals:
In the constant changing digital world, it is hard to keep track of ethical practices and morals. Therefore, it is important for a good branding agency to be ethically and morally inclined in all their practices. Good ethics and morals help customers build brands that are long lasting.
Top 25 Branding Agencies in Los Angeles
We have a list of the top 25 branding agencies in Los Angeles that are known for their services and client scalability magnitude.
1. TOP Agency
Location: San Francisco, Austin, New York, Los Angeles
Year Founded: 2018
Company size: 100
Although branding is one of the services offered at TOP Agency, the business is also well-versed in a number of other areas. They offer full-stack digital and influencer marketing services that help businesses maintain their reputation, and scale at the same time.
Each client is treated on a case-to-case basis, with a personalized strategy to identify the business’s core weaknesses and strengths. Needless to say, branding completely follows an out-of-the-box mentality at TOP Agency, where overall positive results are well worth it.
Client List:
- UCLA
- Brainly
- National PTA
- FlipGive
For more details, check out the company’s services page.
2. Wanted For Nothing
Location: Los Angeles, CA
Year Founded: 2017
Company size: 50–99
Wanted For Nothing (WFN) is a top branding agency established by global entrepreneurs in Los Angeles who discovered that traditional web design agencies lacked industry insights in their services. WFN offers everything a business needs to thrive in the digital world. Its team consists of a diverse group of thought-leaders in design and tech and their works keep staying on top of trends.
For more details, check out the company’s website.
Client List:
- Soccerwire
- NetChoice
- Lull
- ThermaSol
3. SEO Brand
Location: Boston, Los Angeles, New York
Year Founded: 2002
Company size: 50–99
SEO Brand is one of the branding agencies in Los Angeles that retains 88% of its clients, despite not having long-term contracts. The agency would help optimize your lead-to-sales journey, identify and understand the challenges that your customers are facing, and create strategies to scale up budgets.
For more details, check out the company’s website.
Client List:
- Lowe’s
- Ceridian
- Uniden Cellular
4. Rootstrap
Location: Los Angeles, CA
Year Founded: 2011
Company size: 50–99
RootStrap is a 5-star and award-winning branding agency. Their capabilities include web development, artificial intelligence, IT staff augmentation, chatbots, mobile app development, and many more. The agency focuses on designing software solutions.
For more details, check out the company’s website.
Client List:
- Ownable
- Generis
- Google Opus
- Merry Jane
5. WANDR
Location: Los Anegeles, CA
Year Founded: 2016
Company size: 1–50
WANDR is an award-winning branding agency that focuses on product design, UX design, and UX audit. The agency helps SaaS companies reduce churn and increase their user retention with its user experience design and product strategy expertise. WANDR’s services include product design, web design, market research, business consulting, WordPress website design, eCommerce development, and many more.
For more details, check out the company’s website.
Client List:
- WWF
- Samsung
- Poshmark
- Synchrony Bank
6. Lounge Lizard
Location: New York, Los Angeles, Miami
Year Founded: 1998
Company size: 50–99
Your go-to marketing, ad, and web agency, Lounge Lizard focuses on technology and advertising. The agency offers a wide range of services that include content creation, OTT, pay-per-click management, UI/UX web design, digital marketing strategy, and many more.
For more details, check out the company’s website.
Client List:
- Whelen
- Canon
- Festo
- Mott
7. RNO1
Location: Los Angeles, CA
Year Founded: 2009
Company size: 50–99
RNO1 is a branding agency that focuses on growth first. They dive into creating growth moves that are scalable and sustainable and that would also position their clients for success. Their services include branding, web design, graphic design, ads, PPC, AR/VR, digital marketing, content marketing, website development, UI/UX design, eCommerce development, and mobile app development.
For more details, check out the company’s website.
Client List:
- Wand
- EHA
- Airbnb
- Opus9
8. Muse Media Marketing
Location: Los Angeles, CA
Year Founded: 2008
Company size: 1–50
Muse Media Marketing is a branding agency that offers innovative digital marketing solutions to drive traffic to its clients. Their services include naming, branding, logo design, 360° digital agency services, SEO, PPC, social media marketing, digital marketing, web design, website development, video marketing, and content marketing.
For more details, check out the company’s website.
Client List:
- Muse Dental Group
- Republic Venue
- LA Attorneys
- Olive & Grill Restaurant
9. Absolute Web
Location: Los Angeles, CA
Year Founded: 1999
Company size: 50–99
Absolute Web is an eCommerce growth firm in Florida and California. The agency has helped many companies achieve their eCommerce objectives through digital marketing, UI/UX designs, and API integrations.
For more details, check out the company’s website.
Client List:
- Amuse
- Salty K
- BHFO
- Oribe
10. The Bureau of Small Projects
Location: Los Angeles, CA
Year Founded: 2014
Company size: 50–99
The Bureau of Small Projects was founded by David Gaz, who writes about branding for Newsweek, Forbes Magazine, and Fast Company. He has also spoken at events all across the U.S. including Stanford University and the Centre Georges Pompidou in Paris. The agency has a team filled with specialists wholeverage branding, marketing experience, and web development with Fortune 500 Companies and Iconic Brands.
For more details, check out the company’s website.
Client List:
- Dashbase
- BlackRock
- Lytehouse
- Zepl
11. Webgamma
Location: Los Angeles, CA
Year Founded: 2015
Company size: 1–50
Webgamma is a branding agency that offers web development and design. The agency has a team consisting of diverse specialists in design, brand strategy, and development.
For more details, check out the company’s website.
Client List:
- Soma
- Via
- Florian
- Sahada
12. USA Link System
Location: Los Angeles, CA
Year Founded: 2011
Company size: 50–99
U.S.A Link System is a branding agency that offers a full-service global marketing agency with a diverse portfolio. The agency provides solutions by delivering delightful design, digital marketing strategy, and engaging content that boosts its client’s presence online.
For more details, check out the company’s website.
Client List:
- Export Portal
- Exima
- Public Auction Finder
- Auction Media Group
13. Visualab Design
Location: Los Angeles, CA
Year Founded: 2012
Company size: 1–50
Visualab is a strategic-driven branding agency. The agency provides a wide range of digital, creative, and marketing services for businesses that include logo design, web design & development, marketing collateral design, and social media marketing.
For more details, check out the company’s website.
Client List:
- SkinLab USA
- LAWine Fest
- Sheraton Hotels and Resorts
- Skinpeccable
14. GelComm
Location: Los Angeles, CA
Year Founded: 1998
Company size: 1–50
GelComm is a branding agency that has over 20 years of experience in branding and marketing. Their services include business consulting, market research, Shopify, UI/UX design, integrated marketing, WordPress website design, mobile app development, logo design, web design, package design, graphic design, and branding.
For more details, check out the company’s website.
Client List:
- Milo’s Ice Tea
- Cabeau Travel
- Fandango
- Danone
15. Edition Studios
Location: Minnesota, Los Angeles
Year Founded: 2004
Company size: 1–50
Edition Studios is a branding agency with offices in Los Angeles that focuses on creative and strategic branding. Their services include 360° digital agency services, web design, branding, website development, logo design, product design, and many more.
For more details, check out the company’s website.
Client List:
- Bravo
- United Way
- Sotheby’s International Realty
- Streeter & Associates
16. Sagon-Phior
Location: Los Angeles, CA
Year Founded: 1986
Company size: 1–50
Sagon-Phior is a branding agency that grows businesses by building a sustainable relationship between a brand or company and its target audience through emotional marketing, technology, and branding.
For more details, check out the company’s website.
Client List:
- Porsche
- Lamborghini
- City National Bank
- Rolls-Royce
17. Frenchy-Digital L.L.C
Location: Los Angeles, CA
Year Founded: 2019
Company size: 1–50
Frenchy-Digital specializes in mobile app and web development. Before the agency was founded, it had developers, project managers, and designers who had delivered hundreds of web and mobile applications for clients who were satisfied with their work from entrepreneurs and startups to small, medium, and enterprise-level companies across the globe. Frenchy-Digital offers onshore, offshore, and nearshore software development services.
For more details, check out the company’s website.
Client List:
- Transparentcontracting
- Coca-Cola
- Messika Paris
- L’Oréal
18. BrightStand
Location: Los Angeles, CA
Year Founded: 2019
Company size: 1–50
BrightStand is a branding agency that offers full-service creative digital marketing services. Led by Rafaela Hsu and Danica Felix, this agency helps businesses and entrepreneurs drive their visitors to take significant action to give them continued business and more revenue by designing and developing affordable marketing solutions.
For more details, check out the company’s website.
Client List:
- Aplasca Aesthetic
- Silver Dragon& Group of Companies
- Leave Management Solutions
- Baby Closet PH
19. Brand Orbit
Location: Los Angeles, CA
Year Founded: 1967
Company size: 1–50
Brand Orbit is a branding agency with a breadth and depth of experience in the world of B2B. Their other services include sticky websites, trade show booths invitation, effective PR, successful social media outcomes, earned media and e-marketing, compelling company image, persuasive literature and advertising, as well as qualified lead-gen programs.
For more details, check out the company’s website.
Client List:
- Beckett Solar
- Terra Pave
- I.G. Enterprises
- Clayton Industries
20. Ozan Karakoc Design Studio
Location: Los Angeles, CA
Year Founded: 2015
Company size: 1–50
Ozan Karakoc provides trendy and turn-key design solutions that show an organization’s values, differentiate its brand, and persuade its clients. Their services include branding, logo design, graphic design, package design, video production, creative, web design, and many more.
For more details, check out the company’s website.
Client List:
- Caffeinated
- No 10 Bakery
- Jurny
- Albisia
21. Brenton Way
Location: Los Angeles, Chicago, New York, Woodland Hills, Palo Alto
Year Founded: 2017
Company size: 21–50
Brenton Way is a brand agency in Los Angeles that offers full-service digital marketing services. The agency specializes in helping start-ups and mid-size companies boost their growth. As a 5-star and award-winning branding agency, Brenton way has an in-house team that focuses on bringing impacts from across all your marketing channels to help your business focus on what is most important.
For more details, check out the company’s website.
Client List:
- T-Mobile
- Couples Learn
- Peace Out Skincare
- Storage Guardian
22. BragDeal Inc
Location: Los Angeles, Vancouver
Year Founded: 2013
Company size: 2–10
BragDeal Inc is a public company and one of the leaders in web design solutions, branding, consulting, and marketing in the Lower Mainland. The agency offers one-on-one customer services, where they learn about the ideas, specifications, and needs of their clients. Their existing customers also benefit from ongoing maintenance and consultation services.
For more details, check out the company’s website.
Client List:
- DC Forming
- Unify
- CloudMD
- APBC
23. Kobe Digital
Location: Los Angeles, CA
Year Founded: 2016
Company size: 22
Kobe Digital is a top branding agency that helps clients reach more millennials. The agency provides a wide range of digital marketing that includes social media marketing, SEO, PPC ads, and custom campaigns. They stay up to speed with top-notch trends to get millennials engaged in content about their client’s businesses.
For more details, check out the company’s website.
Client List:
- Google Pixel
- Olark
- Adroll
- WordPress
24. Thrive Internet Marketing Agency
Location: Los Angeles, CA
Year Founded: 2005
Company size: 196
Thrive is a full-service internet marketing agency that offers a wide range of services to its clients. Their internet services include CRO, SEO, PPC ads, Amazon store optimization, copywriting, and many more. For B2B and eCommerce businesses, the agency also offers development services and web design.
For more details, check out the company’s website.
Client List:
- BMS Cat
- Daryl Flood
- D&D Beyond
- Orangetheory Fitness
25. Major Tom
Location: Los Angeles, Vancouver, Toronto, New York
Year Founded: 2000
Company size: 51–200
Major Tom is a branding agency in Los Angeles that offers full-service digital marketing services. The agency merged 6S Marketing and Drive Digital in 2018. Major Tom focuses on helping thrive in an increasingly complex Landscape.
For more details, check out the company’s website.
Client List:
- Mission Hill
- MadeGood
- Phantom Screens
- Roller Rabbit
FAQs
How do I find the right branding agency? ›
- Look for a diverse branding portfolio.
- Look for an excellent branding reputation.
- Look for regular communication.
- Look for a well-defined branding process.
- Look for proof of brand success.
- Look for total investment over initial cost.
Average Cost: $20,000 - $50,000+
They can help you find creative solutions to communicate your products and services in a way that will make you stand out from the competition. Hiring an agency to do both your brand messaging and visual branding can cost anywhere from $20,000 to $50,000 (and above).
- Ramotion. Digital brand identity design agency. ...
- DesignStudio. Branding and Digital Creative Agency. ...
- Motto. Motto is an independent, strategic branding agency based in NYC. ...
- Startup Branding Agency. ...
- Collins. ...
- Red Antler ( ...
- Mucho ( ...
- Logo design.
- What's the scope of your services? ...
- What's the skill level and expertise of your team? ...
- What design styles do you specialize in? ...
- What is your process? ...
- What steps will you take to understand our company?
If your company's current marketing is not getting the traction you need, a branding agency can kickstart a fresh, new-look and new-feel approach. Your branding will define your business's identity, promise, audience and distribution tactics, giving your team a new focus that more closely aligns with your brand.
How long does branding take for small business? ›Because every business has diverse needs, the logo design and visual identity part of the branding process can take 4 to 6 weeks to complete. Websites can take several months to complete, so allocating 2 to 5 months for website design and development is common. Larger, more complex websites can take 5 to 8 months.
How much do you get paid for branding? ›Branding Brand pays an average salary of $61,588 per year, which is $29.61 an hour. Branding Brand pays the lowest earners $28,000 a year, while the top 10 percent are paid over $131,000. Salaries vary by department as well.
What is the top 5 brand? ›As of 2022, Amazon was ranked as the second most valuable U.S. brand, with a brand value of around 350.3 billion U.S. dollars. Tech giants Apple, Google, and Microsoft as well as the retailer Walmart completed the top five most valuable brands in the United States that year.
What are the 5 types of branding? ›- Personal branding.
- Product branding.
- Service branding.
- Retail branding.
- Cultural and geographic branding.
- Corporate branding.
- Online branding.
- Offline branding.
| Rank | Brand | Country |
|---|---|---|
| 1 | Apple | United States |
| 2 | Amazon | United States |
| 3 | United States | |
| 4 | Microsoft | United States |
How do I know if a marketing agency is good? ›
- Get Recommendations From Facebook Group Members. ...
- Require A Portfolio. ...
- Negotiate A Contract. ...
- Start With A Small Budget. ...
- Expect Transparency. ...
- Use Independent Tools.
- Know Your Audience. ...
- Create Quality Content. ...
- Grow an Engaged Following. ...
- Work with Brands. ...
- Be Authentic. ...
- Talk about your Favorite Brands and Tag them. ...
- Connect with the Brands You Want to Work with. ...
- Engage with Creators in Your Niche.
- What are your overall business goals? ...
- What do you want this logo to accomplish? ...
- Who is your target audience? ...
- What are your most successful marketing channels? ...
- How do you want your brand perceived? ...
- What are your brand values and mission?
Usually, brands won't consider you an influencer (or micro-influencer) without having at least 2,000-2,500 followers in your community. If you want to collaborate with brands on Instagram as an influencer, we recommend working on building up your community before approaching brands.
How do you negotiate a brand deal? ›- Step 1: Always ask for compensation. ...
- Step 2: Nail down deliverables. ...
- Step 3: Determine your rates. ...
- Step 4: Pitch package options. ...
- Step 5: Present creative ideas and make your value-add clear. ...
- Step 6: Don't be afraid to negotiate.
- Write blog posts on related topics.
- Promote products through pictures and affiliate links.
- Promote products on Instagram and Facebook stories.
- Make videos with relevant content.
- Write review and rate products/services.
- Run a giveaway.
- Send an email to your list.
- Starting Without a Well-Defined Brand Strategy. ...
- Targeting the Wrong Audience. ...
- Not Having a Unique Selling Proposition. ...
- Not Having Brand Guidelines. ...
- Underestimating Logo Significance. ...
- Making Vague or Insincere Promises. ...
- Failing to Proofread Your Content. ...
- Jumping the Shark.
Marketing is not more important than branding. Both branding and marketing work in sync with one another. They are both important to the success of your business, and one without the other is an expensive mistake waiting to happen. Your brand makes your marketing unique and authentic.
Should I bid on my own brand? ›If competitors are bidding on your brand name, you may want to bid here, or you could lose traffic/conversions to the competition. If you don't rank for your brand name organically, you definitely want to bid on your brand name otherwise users will likely not be able to find you.
How much does branding cost for small business? ›The fees might range from $100 to $300 for a variety of services such as creating a company name, tag line, brand positioning, brand story, and messaging. Because it takes a lot of creativity and iteration to come up with a solid foundation, this can cost anywhere from $1,000 to $20,000.
How can I brand myself to make money? ›
...
- Create your own online course. ...
- Start a masterclass. ...
- Become a freelancer. ...
- Create paid newsletters. ...
- Offer premium content. ...
- Write guest blog posts. ...
- Do an interview.
It's also common practice for brands to provide ambassadors with free or discounted products to promote. So, while you're not paid in cash, you are paid in the form of free stuff.
What is the top 10 brand? ›World's Most Valued Brands: According to Brand Finance Global 500 2023 list, the top 10 valued companies in the world are Amazon, Apple, Google, Microsoft, Walmart, Samsung Group, ICBC, Verizon, Tesla, TikTok/Douyin. From India, over 150-year-old Tata Group is the only brand to feature in the top 100.
What is the No 1 brand name? ›| Rank | Brand | Brand Value % change from 2020 |
|---|---|---|
| 1 | Amazon | 64% |
| 2 | Apple | 74% |
| 3 | 42% | |
| 4 | Microsoft | 26% |
There are twelve brand archetypes: The Innocent, Everyman, Hero, Outlaw, Explorer, Creator, Ruler, Magician, Lover, Caregiver, Jester, and Sage.
What is the best branding strategy? ›- Target audience knowledge. ...
- Strong unique value proposition. ...
- Passion is observable. ...
- Out-of-the-box thinking. ...
- Consistency. ...
- The brand's objective comes first. ...
- Exceptional brand slogans (or taglines) ...
- The brand always provides value.
- A corporation or company brand.
- A product brand.
- A personal brand.
- Google. 1-4 yrs exp. ₹ 35.3 Lpa. (₹12 - ₹97) Lpa.
- Microsoft Corporation. 1-4 yrs exp. ₹ 27.8 Lpa. ...
- Walmart. 3-4 yrs exp. ₹ 25.2 Lpa. ...
- Goldman Sachs. 2 yrs exp. ₹ 24.9 Lpa. ...
- Tekion. 2-3 yrs exp. ₹ 24.5 Lpa. ...
- Amazon. 1-4 yrs exp. ₹ 22.8 Lpa. ...
- Flipkart. 3 yrs exp. ₹ 22.8 Lpa. ...
- Salesforce. 3 yrs exp. ₹ 22.6 Lpa.
- Brand relevance. Great businesses know that they don't own their brand, consumers do. ...
- Competitive Intelligence. New products, businesses and campaigns are launched every day. ...
- Customer experience. ...
- Market dynamics. ...
- Actionable insights.
Currently topping the list is tech and electronics company Samsung, which also makes the South Korean brand the highest-ranked, non-US company on the list of the 10 most popular brands in the world in 2022.
What are the disadvantages of using a marketing agency? ›
- It may take a little time for an agency to align with your brand. Unlike an in-house team, agencies have to work harder to ensure they fully understand the business and your target customers. ...
- They may have a conflict of interest. ...
- Requests may not be actioned immediately.
- Be yourself. Ad agencies teem with different personalities, and if you're not careful, you can get thrown in all directions trying to please everyone just to get their approval. ...
- Be responsible. ...
- Be a team player. ...
- Give your best. ...
- Have fun.
- Do you know what you want to accomplish? ...
- Do the services the marketing firm specializes in match your goals? ...
- Can you review the marketing firm's previous client types and work? ...
- How involved do you want to be in approvals and project management?
A logo's price can range from $0 to $2500 or more, depending on a number of factors such as whether the logo was created in-house or by a professional designer or agency. Logos made with some logo makers start at around $20, while logos made with design crowdsourcing websites begin at around $99.
How do branding agencies get paid? ›Advertising
Typically, agencies will take a percentage of the ROI from those ads, which is one way to make extra revenue. In the same vein, agencies can also run ads for their own company. In this case, all revenue from ads would go back directly to the organization.
A branding package is a series of assets that establish uniformity for your brand. This includes everything from a series of responsive logo variations to a color palette, typography, messaging, graphic elements, and style guides. These assets unite a style and ideology through consistency.
What can a branding agency do for you? ›Brand agencies work to review, redefine, refresh and reconnect your brand with your stakeholders. Using research, strategy, messaging, design and planning, a brand agency will take you on a journey to build a brand you can be proud of, that helps your business to grow and prosper.
How much should you pay for a good logo? ›The cost of a logo design is anywhere from $0 to tens of thousands of dollars, but if you're a small business or startup looking for quality design, a good logo design should cost between $300-$1300. Logo design prices can vary, for instance, the price of a logo design depends on the quality and who created it.
What makes a logo expensive? ›Logos are expensive because of the creativity, expertise and research that has been poured into a design to make it perfect for a brand's identity. A design must justify its price by speaking volumes about a brand without giving much away!
Is branding a profitable business? ›The brand is considered one of the most valuable hidden assets of a company,. If it would be well managed, it can increase the market share and profitability of a company.
What is an agency discount? ›
Commission-Based Pricing
This is called the “Agency Discount” which averages 15% of the media budget and is essentially a commission. For example, if the client wishes to spend $10,000 on a radio campaign, and the agency discount is 15%, then the radio station charges $8500 and the agency keeps $1500 as commission.
There are a lot of “rules” out there, but a rule of thumb that we're fond of is to devote 5-15% of your total start-up budget to a branding project. That means if you're investing $10,000 into your start-up then you shouldn't be spending more than $500-$1,500 on your branding strategy.
What are the 4 steps of branding? ›- Determine your target audience.
- Position your product and business.
- Define your company's personality.
- Choose a logo and slogan.
A branding agency is aware of ways to create a brand that expresses the company's vision, culture and objectives. To individualize the brand, digital branding agencies have their own marketing tools, software and licenses that wouldn't be available with the in-house creative team.
Why do brands need agencies? ›An agency acts as a brands strategic partner, working with them for a number of years as an extension of their internal team. Agencies assist to bridge internal skills gaps and they are an integral part of the company's team. It is the truly collaborative partnerships that yield the best results.